1969. Our first store on Vine Street. Loyal customer Key Dickason approaches Alfred Peet with his own blend. Mr. Peet tinkers. Before you know it, our all-time bestseller is born. Rich, complex, multi-layered; like a relationship with an old friend. Beverage Type: Coffee; Flavor: Major Dickason's Blend; Roast Type: Dark; Product Packaging: K-Cup®.